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Business & economics · lesson 2 of 4

Funnels and customer journeys

A stage where a person first becomes familiar with an offer or need.

University8 practice questionsNotes + worked examples
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Learn the ideas

Prerequisites: Percentages and basic business vocabulary.

Awareness

A stage where a person first becomes familiar with an offer or need.

Consideration

A stage where alternatives are compared and evaluated.

Conversion

A defined desired action such as a purchase, registration or request.

Retention

Ongoing value and engagement after an initial conversion.

Worked examples

Example 1

Which term best matches this description: A stage where a person first becomes familiar with an offer or need.

Awareness is the matching concept in this lesson.

Awareness

Example 2

Which term best matches this description: A stage where alternatives are compared and evaluated.

Consideration is the matching concept in this lesson.

Consideration

Check your understanding

8 questions

Decimals or fractions are accepted for numeric answers. Proofs and written responses use sample answers and require human marking. This is practice, not a protected examination.

1 Which term best matches this description: A stage where a person first becomes familiar with an offer or need.

Show answer and explanation

Awareness

Awareness is the matching concept in this lesson.

2 Which term best matches this description: A stage where alternatives are compared and evaluated.

Show answer and explanation

Consideration

Consideration is the matching concept in this lesson.

3 Which concept would you apply first in a situation where a defined desired action such as a purchase, registration or request.

Show answer and explanation

Conversion

The scenario directly calls for Conversion.

4 Name the concept described as: Ongoing value and engagement after an initial conversion.

Show answer and explanation

Retention

The intended concept is Retention.

5 Which statement about Awareness is most accurate?

Show answer and explanation

A stage where a person first becomes familiar with an offer or need.

The definition in the lesson notes gives the required condition.

6 Explain one important difference between Awareness and Consideration.

Sample answer and marking guidance

Awareness: A stage where a person first becomes familiar with an offer or need. Consideration: A stage where alternatives are compared and evaluated.

Credit a clear distinction using both definitions and an appropriate example if supplied.

7 Give a short example showing how Conversion would be used in practice.

Sample answer and marking guidance

A valid example should demonstrate this idea: A defined desired action such as a purchase, registration or request.

Credit a relevant scenario that applies the concept rather than merely naming it.

8 Summarize why Retention matters in the lesson “Funnels and customer journeys”.

Sample answer and marking guidance

Retention matters because Ongoing value and engagement after an initial conversion.

Credit the core purpose, scope and any important limitation from the notes.

Further reading and review references

These are reference links, not copied exercises, institutional endorsement or proof of independent review.