Business & economics · self-study course
Digital marketing foundations
Learn audiences, funnels, content, measurement and responsible experimentation.
4 lessons32 quiz questionsUniversity
Your learning path
- 01
Audience and positioning
The group a message or offer is designed to reach.
University · Notes · 8 questions - 02
Funnels and customer journeys
A stage where a person first becomes familiar with an offer or need.
University · Notes · 8 questions - 03
Content and channels
A medium used to reach an audience, such as search, email or social media.
University · Notes · 8 questions - 04
Measurement and experiments
Conversions divided by eligible visits or opportunities under a defined measurement rule.
University · Notes · 8 questions