Business & economics · University
Funnels and customer journeys · revision notes
A stage where a person first becomes familiar with an offer or need.
Key ideas and conditions
Awareness
A stage where a person first becomes familiar with an offer or need.
Consideration
A stage where alternatives are compared and evaluated.
Conversion
A defined desired action such as a purchase, registration or request.
Retention
Ongoing value and engagement after an initial conversion.
Explain without looking
- Give a short example showing how Conversion would be used in practice.
- Summarize why Retention matters in the lesson “Funnels and customer journeys”.
Further reading and review references
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