Business & economics · University
Audience and positioning · revision notes
The group a message or offer is designed to reach.
Key ideas and conditions
Audience
The group a message or offer is designed to reach.
Value proposition
A concise statement of the benefit offered to a defined audience.
Positioning
How an offer is framed relative to alternatives in the audience’s mind.
Segment
A subgroup defined by relevant shared characteristics or behaviours.
Explain without looking
- Give a short example showing how Positioning would be used in practice.
- Summarize why Segment matters in the lesson “Audience and positioning”.
Further reading and review references
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