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Business & economics · University

Content and channels

A medium used to reach an audience, such as search, email or social media.

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Prerequisites

Percentages and basic business vocabulary.

Study notes

Channel

A medium used to reach an audience, such as search, email or social media.

Creative

The message, visual or media asset shown to an audience.

Call to action

A clear request for the next desired user action.

Landing page

A focused page designed around a specific audience intent or campaign.

Worked examples

Which term best matches this description: A medium used to reach an audience, such as search, email or social media.

Channel is the matching concept in this lesson.

Channel

Which term best matches this description: The message, visual or media asset shown to an audience.

Creative is the matching concept in this lesson.

Creative

Check your understanding

  1. Which concept would you apply first in a situation where a clear request for the next desired user action.

    1. Creative
    2. Landing page
    3. Channel
    4. Call to action

  2. Name the concept described as: A focused page designed around a specific audience intent or campaign.

  3. Which statement about Channel is most accurate?

    1. A medium used to reach an audience, such as search, email or social media.
    2. The message, visual or media asset shown to an audience.
    3. A focused page designed around a specific audience intent or campaign.
    4. A clear request for the next desired user action.

  4. Explain one important difference between Channel and Creative.

Answers and marking guidance

Answers and marking notes
  1. Call to action

    The scenario directly calls for Call to action.

  2. Landing page

    The intended concept is Landing page.

  3. A medium used to reach an audience, such as search, email or social media.

    The definition in the lesson notes gives the required condition.

  4. Channel: A medium used to reach an audience, such as search, email or social media. Creative: The message, visual or media asset shown to an audience.

    Credit a clear distinction using both definitions and an appropriate example if supplied.

Further reading and review references

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