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Visual hierarchy

The ordering of visual emphasis that guides attention through content.

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Prerequisites

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Study notes

Hierarchy

The ordering of visual emphasis that guides attention through content.

Contrast

A noticeable difference used to separate or emphasize elements.

Scale

Relative size used to indicate importance or structure.

Whitespace

Unoccupied space used to separate, group and improve readability.

Worked examples

Which term best matches this description: The ordering of visual emphasis that guides attention through content.

Hierarchy is the matching concept in this lesson.

Hierarchy

Which term best matches this description: A noticeable difference used to separate or emphasize elements.

Contrast is the matching concept in this lesson.

Contrast

Check your understanding

  1. Which concept would you apply first in a situation where relative size used to indicate importance or structure.

    1. Hierarchy
    2. Scale
    3. Contrast
    4. Whitespace

  2. Name the concept described as: Unoccupied space used to separate, group and improve readability.

  3. Which statement about Hierarchy is most accurate?

    1. The ordering of visual emphasis that guides attention through content.
    2. Relative size used to indicate importance or structure.
    3. Unoccupied space used to separate, group and improve readability.
    4. A noticeable difference used to separate or emphasize elements.

  4. Explain one important difference between Hierarchy and Contrast.

Answers and marking guidance

Answers and marking notes
  1. Scale

    The scenario directly calls for Scale.

  2. Whitespace

    The intended concept is Whitespace.

  3. The ordering of visual emphasis that guides attention through content.

    The definition in the lesson notes gives the required condition.

  4. Hierarchy: The ordering of visual emphasis that guides attention through content. Contrast: A noticeable difference used to separate or emphasize elements.

    Credit a clear distinction using both definitions and an appropriate example if supplied.

Further reading and review references

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